I spent my corporate life creating and growing brands. It should come as no surprise that this passion extends into my performing life.
Ultimately, a brand emerges from the experience you provide to your customers or clients. Said another way, it’s the feeling you leave behind (much like the way cologne lingers after a person walks away, though hopefully more positive).
For my performer friends, we start the discussion of “brand” with the concept of “type.” And recently, I shared one process for finding your type in Backstage.com, a website dedicated to helping actors find jobs and learn how to grow their acting careers.
Read the full article here. If you find it interesting or helpful, I’d appreciate a comment or share on Backstage!